After being stuck in a spin cycle of TikTok-driven aesthetics since the pandemic, Business of Fashion is declaring that the constant cycle of microtrends is starting to slow.
This is such a chef’s kiss breakdown of where aesthetics are heading—less about keeping up with microtrends and more about curating a personal, emotionally resonant vibe. From a marketing POV, the shift from “trends” to “vibes” is huge because it means brands have to stop chasing short-term hype and instead tap into cultural memory, sentimentality, and emotional branding. Cherry-coded is the perfect example—it's not just about wearing red, it's about feeling a certain way, whether that’s retro romance, playful rebellion, or just the sensory nostalgia of a cherry cola on a summer day.
For Gen Z marketing, this signals an era where storytelling and authenticity beat out hyper-specific aesthetics. Instead of pushing the next fleeting “core,” brands need to embed themselves in the meaning behind these vibes—why people connect with them, not just what they look like. The best campaigns will be ones that feel immersive and personal rather than purely visual. Also, love the “niche at scale” concept—because that’s exactly where community-driven marketing is thriving.
Would love to see how this plays out beyond Pinterest—does it translate to music branding, beauty collabs, or even food and beverage positioning? Because if cherry vibes are about nostalgia and sensory appeal, there’s a whole world of experiential marketing potential here. 🍒
This is such a chef’s kiss breakdown of where aesthetics are heading—less about keeping up with microtrends and more about curating a personal, emotionally resonant vibe. From a marketing POV, the shift from “trends” to “vibes” is huge because it means brands have to stop chasing short-term hype and instead tap into cultural memory, sentimentality, and emotional branding. Cherry-coded is the perfect example—it's not just about wearing red, it's about feeling a certain way, whether that’s retro romance, playful rebellion, or just the sensory nostalgia of a cherry cola on a summer day.
For Gen Z marketing, this signals an era where storytelling and authenticity beat out hyper-specific aesthetics. Instead of pushing the next fleeting “core,” brands need to embed themselves in the meaning behind these vibes—why people connect with them, not just what they look like. The best campaigns will be ones that feel immersive and personal rather than purely visual. Also, love the “niche at scale” concept—because that’s exactly where community-driven marketing is thriving.
Would love to see how this plays out beyond Pinterest—does it translate to music branding, beauty collabs, or even food and beverage positioning? Because if cherry vibes are about nostalgia and sensory appeal, there’s a whole world of experiential marketing potential here. 🍒